Ask.com newly offers anonymous web searching

Most casual internet users wouldn’t think twice before typing something into a web search box, but little do they realize that their searching habits are being tracked and analyzed.
In response to privacy concerns, Ask.com has introduced a feature called AskEraser that promises to put an end to search behavior tracking. AskEraser can be enabled by clicking a simple link on the upper-right corner of the Ask.com homepage.
Enabling it will wipe out your history from the Ask.com servers as well as cookies on users’ computers. A single new cookie will be set on their computer, instructing Ask.com not to harvest information. AskEraser will remain in force as long as the user continues to use the same browser on the same computer, and doesn’t delete that cookie.
However, users who choose to keep their searches private will also lose out on the personalization options on offer, such as saved web links and homepage skins.
It is unclear whether users’ privacy is completely guaranteed. Additional tracking cookies used by advertisers cannot be checked using AskEraser. However, it’s a great first step.